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United States Football League adds Brener Zwikel & Associates, MORRIS to agency roster

FOR IMMEDIATE RELEASE

San Diego, Calif. (May 23, 2012) — The United States Football League (USFL) has selected industry-leading agencies Brener Zwikel & Associates, Inc. (BZA), and MORRIS, Inc. to manage the public relations and branding of the league, which is set to kick off in the spring of 2013.

"We selected BZA and MORRIS based on their proven track record of success in their respective industries," said USFL President and CEO Jaime Cuadra. "These agencies are a great fit for the USFL, and we are looking forward to growing the league with their help."

BZA, a nationally-recognized public relations agency, will work with the USFL to promote the league and its emerging business as it approaches its inaugural season.

Brener Zwikel & Associates Inc. (BZA) was founded in 1990 by two former Los Angeles Dodgers public relations executives – Steve Brener and Toby Zwikel. With offices in San Diego, Los Angeles, New York, Philadelphia and Tampa, BZA has provided services to some of sport's most prestigious events – the NFL's Super Bowl, college football's Rose Bowl and BCS Championship, soccer's FIFA World Cup, Major League Soccer's MLS Cup 2012, thoroughbred racing's Breeders' Cup, MLB's All-Star FanFest, the NHL's Winter Classic and many others.

The firm's client list includes, among others, the National Football League, Major League Baseball, National Hockey League, Showtime Sports, Speedo, Santa Anita Park, Auto Club Speedway, MGM Resorts International in Las Vegas, OMEGA, IndyCar and the United States Tennis Association (USTA).

MORRIS, Inc. is a next-generation branding agency specializing in building brand recognition, engagement, affinity and loyalty for its clients. MORRIS will assist the USFL in refreshing the league's identity and establishing a place for the USFL within the professional sports landscape and among consumers by utilizing a unique cross-media strategy.

Founded by former Businessweek, Brandweek and Adweek contributor Steven Morris, MORRIS, Inc. has been helping its clients tell their stories and engage their consumers across all forms of media for more than 18 years. The firm has been recognized by the American Marketing Association (AMA) as Marketer of the Year, and MORRIS is a multiple honoree for the INC. 5000.

MORRIS' clients include Sony Electronics, the San Diego Chargers, the San Diego Padres, ESPN, Sharp Electronics, Green Flash Brewing Company, MiraCosta College, Bridgepoint Education and Northwestern University, among others

With an eye on the targeted kickoff of the USFL's inaugural season in the spring of 2013, both agencies are already actively working with the league.

About The United States Football League
The United States Football League, LLC, a Delaware LLC, is a professional spring outdoor football league owned by EndZone Sports Management and is headquartered in San Diego, Calif. Jaime Cuadra is the President and Chief Executive Officer of the USFL. The USFL's vision is provide a high-level competitive environment to help develop players for the National Football League, while preparing its players for succeeding as professionals and in life on and off of the field during and after their football careers. While the USFL initially operated from 1983-87, the new USFL plans to debut in the spring of 2013 by fielding eight teams nationwide to play a 14-game season, including a four-team playoff tournament, and providing fans with an exciting and innovative brand of football. The USFL plans to adopt all playing rules of the National Football League. For more information on the USFL's 2013 launch, please visit the USFL online at www.theusfl.net and via social media on Facebook (www.facebook.com/TheUSFL) and on Twitter (@TheUSFL).